Sunday, May 8, 2011

The spirit of Wushu

Recently, I have been busy working on my painting assignment for more than a week. I have been sleeping late or sleep around 1 am then woke up at 4am to continue finish this painting fast to meet due date. Very tiring.
I won't say i did very great, fine job, but I at least had experience painting something so complex on third quarter of my height canvas size within one and a half week time.

Self mixing the colors was good experience for trial and error but also tiring to force myself keeping the spirit to continue working to finish it.

Saturday, May 7, 2011

Phase 1 of Project 2 - Exhibition Design

the front view of the entrance.

Sketches of the layout plan

sketch design of the exhibition wall.

Envrionmental Design Assignment - Phase 1 Zara Company study

Zara (clothing)

From Wikipedia, the free encyclopedia
Zara (Spanish: [ˈθara]) is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalia Mera. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius andBershka.
It is claimed that Zara needs just two weeks[1] to develop a new product and get it to stores, compared with a six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead.
Zara was described by Louis Vuitton fashion director Daniel Piette as "possibly the most innovative and devastating retailer in the world." Zara has also been described as a "Spanish success story" by CNN.

Zara's products

As of 2007 Zara stores have men's clothing and women's clothing, each of these subdivided in Lower Garment, Upper Garment, Shoes, Cosmetics and Complements, as well as children's clothing (Zara Kids). Currently their sizing on women's clothing goes to a US size 12 or a UK size 14 or extra large.

Zara Marketing Campaign Design

Environmental Design Assignment Phase 1 - Research Process

The Design Idea
I am doing on fashion category.The brand I chose is Zara Spring Collection 2011 exhibition.
The metaphor I chose is spring flowers.

I love the images of tree branches as I was inspired by the structure and shape of the branches as the images of the branches looks polygonal and circling.

Study of the Spring colour choices
This is a study for mural wall color choices of the exhibition design. So that I will not pick the wrong colors and also know the range of options for me to pick.


I like this concept or idea that i found in Google while doing research. I decided to use this idea in the exhibition as I think is space saving which is good for this small size exhibition.

References of  Zara Shops